Feedvisor expands its platform combining pricing and advertising on Amazon

Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI.

According to Feedvisor, clients have seen a 35 percent increase in impressions, with additional results showing a 42 percent increase in click-through rate and a 46 percent decrease in advertising cost of sales (ACoS) since implementing Feedvisor’s advertising and brand optimization technology.

“Price competition used to be the primary concern of those selling on Amazon, which is why we created our industry-leading repricing solution. Since then, Amazon, its pricing mechanisms, and the challenges facing its 1P and 3P sellers have become increasingly more complicated. To tackle this growing complexity, we built a comprehensive optimization and intelligence engine for pricing, advertising, and brand management that empowers large sellers — and now major brands, retailers, and private labels — with the data-driven actions and insights necessary to grow their Amazon businesses profitably in the face of stiff competition.”

Victor Rosenman, CEO, Feedvisor

Feedvisor is offering retailers two ways to use its technology — a self-service advertising platform to create and optimize campaigns themselves, with support from customer success, or a managed services team of Amazon experts who leverage AI to create and run campaigns.

Brands also receive brand and landing page enhancement, analysis, and support for the transition to the third-party channel.