Fubo and DAZN announce Canadian sports streaming partnership

FuboTV Inc. and DAZN announced a multi-year partnership in Canada on August 18, 2025, expanding their collaboration beyond the previously established U.S. distribution agreement. The Toronto-based announcement details reciprocal content distribution arrangements between the two sports streaming platforms.

According to the agreement, DAZN will carry Fubo Sports Network, Fubo's owned and operated linear television network, while Fubo will distribute DAZN's premium live sports content across their respective platforms. This arrangement enables Canadian subscribers to access expanded sports programming through either platform's interface.

The technical implementation allows DAZN customers in Canada to purchase Fubo Sports Network as a bundled service alongside their existing DAZN subscription. New subscription plans incorporating this arrangement will become available in the coming weeks, though specific pricing details were not disclosed in the announcement.

Fubo subscribers across Canada will gain access to DAZN programming through both standalone and bundled subscription options. The DAZN content integration includes NFL coverage, UEFA Champions League, UEFA Europa League, and boxing events, which complement Fubo's existing sports portfolio.

The partnership creates one of the most comprehensive sports streaming lineups available to Canadian viewers. DAZN Canada maintains exclusive distribution rights for NFL Game Pass including RedZone, LIV Golf, UEFA Champions League, UEFA Europa League, UEFA World Cup Qualifiers, Bundesliga, WTA tennis, and world-class boxing content.

Fubo Sports Network holds exclusive Canadian rights to England's Premier League, Italian Serie A, Coppa Italia, and Supercoppa Italiana matches. The platform's Canadian subscription plans currently include over 100 live sports, news, and entertainment networks covering MLB, NBA, NHL, and cricket's IPL across more than 11,000 live sporting events annually.

As part of the distribution agreement, DAZN Ringside, the platform's 24-hour boxing channel, will be integrated into Fubo's Canadian subscription plans without additional cost to subscribers. This arrangement provides Fubo customers immediate access to DAZN's boxing programming library and live events.

Deidra Dionne, VP of DAZN Canada, characterized the partnership as addressing accessibility requirements for premium sports content. "By combining content from two powerhouse platforms, we're creating a more seamless viewing experience and offering one of the most comprehensive sports lineups available," Dionne stated in the announcement.

Ben Grad, Senior Vice President of Strategic Partnerships and Operations at Fubo, emphasized the soccer-focused benefits for Canadian subscribers. "Fubo's soccer-mad customers will be able to watch even more world-class soccer, including exclusive DAZN properties like UEFA Champions League and Bundesliga through one cohesive experience," Grad explained.

The technical infrastructure supporting this partnership leverages both platforms' existing streaming capabilities. DAZN operates across connected devices including smart televisions, smartphones, tablets, and gaming consoles globally. Fubo's application supports Amazon Fire TV, Android, GoogleTV, Apple TV, Chromecast, Hisense, iOS, LG TV, Roku, Samsung, Vizio, and Xbox One platforms.

DAZN's global platform streams over 90,000 live events annually across more than 200 markets worldwide. The service functions as the international home for NFL programming, European football, women's football, boxing, and mixed martial arts content. Major leagues featured on DAZN include Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, and MotoGP.

Fubo operates as a sports-first live television streaming platform across Canada, the United States, France, and Spain. In Canada specifically, Fubo has established itself as the premier soccer streaming destination through local and international top-tier content agreements. The platform provides access to over 25,000 television episodes and movies through video-on-demand services monthly.

The announcement extends Fubo and DAZN's existing U.S. distribution relationship into the Canadian market. This expansion strategy reflects broader industry trends toward cross-platform content sharing arrangements among streaming services focused on live sports programming.

For the marketing community, this partnership represents significant developments in sports streaming advertising inventory consolidation. The expansion of premium sports content across multiple platforms creates new advertising opportunities as streaming services increasingly compete for live sports viewership.

Live sports content provides unique advertising advantages compared to on-demand programming due to simultaneous large audience generation. These viewing patterns create increasingly rare opportunities in the fragmented streaming landscape where individual viewing sessions typically involve smaller audience segments.

The Canadian streaming market has experienced substantial growth in programmatic advertising capabilities throughout 2025. Premium streaming inventory has become increasingly accessible through automated buying systems, enabling advertisers to reach engaged audiences during live sporting events.

Industry data indicates that live sports streaming demonstrates varying engagement patterns across different leagues and platforms. Measurement technologies reveal that streaming-enabled households actively access streaming content at rates exceeding traditional television consumption patterns, creating valuable advertising opportunities.

The consolidation of sports content across fewer platforms potentially simplifies media buying processes for advertisers targeting Canadian sports audiences. Connected television advertising spending continues expanding as marketers allocate larger portions of budgets toward streaming platforms.

According to industry forecasts, streaming television advertising is projected to surge 19.3% globally in 2025 while linear television faces 3.4% decline. This shift creates favorable conditions for sports streaming partnerships that combine premium content with advanced advertising technology capabilities.

The partnership timing coincides with significant developments in sports streaming advertising technology. Real-time bidding capabilities for live sports content have become increasingly sophisticated, enabling advertisers to target specific game moments and audience engagement peaks.

For Canadian advertisers, the combined platform offerings create access to diverse sporting events that traditionally required multiple subscription services or direct sales relationships. The technical integration enables unified campaign management across sports content that appeals to different demographic segments and viewing preferences.

The sports streaming advertising market in Canada benefits from this consolidation as it provides clearer inventory pathways for programmatic buying systems. Major advertising technology platforms have expanded capabilities for purchasing live sports streaming inventory through automated systems rather than traditional direct sales channels.

Measurement and analytics capabilities across the combined platforms will provide advertisers with enhanced data about Canadian sports viewing behaviors. This information becomes increasingly valuable as traditional television measurement systems struggle to track fragmented streaming consumption patterns.

The announcement reflects broader industry consolidation trends where streaming platforms seek to differentiate through exclusive content while maintaining operational efficiency through strategic partnerships. Similar arrangements have emerged across international markets as sports streaming services adapt to changing viewer preferences and advertising technology requirements.

Timeline

• January 7, 2025: Disney launches certification for live streaming ads enabling real-time bidding for live sports content
• January 29, 2025: Sky New Zealand introduces programmatic advertising for sports streaming marking regional market expansion
• April 13, 2025: Disney expands biddable ad technology across streaming platforms including live sports capabilities
• June 17, 2025: Tubi surpasses 100 million users demonstrating ad-supported streaming growth
• July 17, 2025: Netflix declares ads business will roughly double as streaming advertising accelerates
• July 17, 2025: PubMatic launches AI-powered live sports marketplace with real-time targeting capabilities
• July 30, 2025: FanDuel Sports Network achieves 25% streaming ad growth through programmatic advertising partnerships
• August 4, 2025: Microsoft launches Premium Streaming campaigns including Netflix and other premium platforms
• August 18, 2025: Fubo and DAZN announce multi-year Canadian partnership expanding sports streaming collaboration
• August 17, 2025: TVision research reveals streaming attention patterns varying by content type and sports leagues

Summary

Who: FuboTV Inc., the leading sports-first live TV streaming platform, and DAZN, the global sports entertainment platform, announced the partnership. Key executives included Deidra Dionne, VP of DAZN Canada, and Ben Grad, Senior Vice President of Strategic Partnerships and Operations at Fubo.

What: A multi-year partnership enabling reciprocal content distribution between the platforms. DAZN will carry Fubo Sports Network while Fubo will offer DAZN's premium live sports content. The deal includes NFL, UEFA Champions League, Premier League, Serie A, boxing, and other major sports content across both platforms.

When: The partnership was announced on August 18, 2025, at 9:00 AM Eastern Daylight Time, expanding on their existing U.S. distribution agreement. New bundled subscription plans will become available soon.

Where: The partnership specifically targets the Canadian market, with content accessible across connected devices including smart TVs, smartphones, tablets, gaming consoles, and streaming devices. Both platforms maintain global operations but this agreement focuses on Canadian subscribers.

Why: The partnership addresses Canadian sports fans' demand for comprehensive sports content accessibility while creating operational efficiencies for both platforms. It combines exclusive content rights to deliver one of the most extensive sports streaming lineups available in Canada, benefiting from the growing shift toward streaming sports consumption.