German media house Ströer becomes newest member of IAB Europe
Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.
According to IAB Europe's announcement, Ströer, a leading German media house, has joined IAB Europe this month. The company, which specializes in Out of Home (OOH) advertising and digital media, brings significant expertise to the European-level association for digital marketing and advertising.
Ströer enters the association with substantial market presence, operating across approximately 100 locations and employing 11,500 people. The company's membership adds a significant player to IAB Europe's network, which focuses on leading political representation and promoting industry collaboration in the European digital marketing ecosystem.
The newest member of IAB Europe brings a diverse portfolio spanning traditional Out of Home advertising, Digital Out of Home (DOOH), and Online Media. This multi-channel approach aligns with IAB Europe's mission to deliver frameworks, standards, and industry programs that enable businesses to thrive in the European market.
In fiscal year 2023, Ströer reported revenue of €1.91 billion, demonstrating its substantial market position. The company's listing on the MDAX of Deutsche Börse further underscores its significance in the German market. This financial performance reflects the scale of operations Ströer brings to IAB Europe's membership.
IAB Europe's addition of Ströer strengthens its representation in the German market, one of Europe's largest advertising economies. The association, which serves as the European-level organization for the digital marketing and advertising ecosystem, comprises national IABs and various media, technology, and marketing companies.
The membership comes at a time when the advertising industry continues to integrate traditional and digital channels. Ströer's expertise in linking communication measures across digital and public spaces adds valuable perspective to IAB Europe's collective knowledge base.
Through its membership, Ströer joins a network focused on developing industry standards and frameworks. IAB Europe's role in leading political representation and promoting collaboration among industry players positions it as a key platform for shaping the future of digital advertising in Europe.