Google AdSense now lets publishers control Vignette ad frequency

Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.

Vignettes are full-screen ads that appear between page loads and can be skipped by users at any time. They are displayed when the user leaves a page or comes back to it, rather than when they arrive on one.

Previously, vignette ads were shown to users at a fixed frequency of 10 minutes. However, with the new frequency controls, publishers can now choose their own frequency from 1 minute to 1 hour.

Google says this gives publishers more flexibility to balance their advertising revenue with the user experience. For example, publishers who want to maximize their earnings from vignette ads may choose to set the frequency to 1 minute. However, publishers who are concerned about user engagement may choose to set the frequency higher, such as 10 minutes or more.

To access the new frequency controls, publishers need to go to their AdSense account and navigate to the Auto ads settings page. From there, publishers can select the "Vignettes" tab and adjust the frequency setting to their liking.

Google introduced vignette ads in AdSense in late 2020. They were initially rolled out to desktop publishers, but were later made available to mobile publishers as well.