Google Analytics 360 Event Parameter Limit increased for Mobile Apps

Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.

As of this month, the maximum character limit has jumped from 100 to 500 characters when utilizing the Google Analytics for Firebase SDK.

This enhancement empowers more granular data capture within event parameters, enabling deeper analysis and improved understanding of user behavior. Key advantages include:

• Enriched segmentation: Capture and analyze richer parameter values for more precise user segmentation, leading to more targeted marketing campaigns.
• Custom dimensions: Expand the scope of custom dimensions defined through event parameters, providing broader context and flexibility for analyzing specific user interactions.
• Enhanced reporting: Gain deeper insights from reports by incorporating more detailed data within event parameters.

Important to know:

• This change applies exclusively to Google Analytics 360 properties.
• The limit increase applies to event parameters collected through the Firebase SDK for mobile apps only.
• For more information and guidance, consult the official Google Analytics documentation.

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