Google introduces a new planning tool in Google Ads for performance campaigns
Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.
![Google introduces a new planning tool in Google Ads for performance campaigns](/content/images/size/w2000/2022/03/google-ads-performance-planner.jpeg)
Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions. According to Google, Performance Planner is based on billions of search queries, and is updated every 24 hours.
Ahmad Ismail, Product Manager at Google Ads, wrote that if an advertiser has $92,000 monthly budget across 100 Search campaigns, the Performance Planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast.
Advertisers can also introduce adjustments on Performance Planner, like different spend levels and CPA goals. Performance Planner gives forecasts across 1-, 7-, 30-, and 90-day periods.
Changes on the Performance Planner are not automatically implemented. Advertisers can implement the changes by downloading a file for the Google Ads Editor.
Eligible campaigns for the Performance Planner
- Have been running for at least 72 hours
- Have received at least 3 clicks in the last 7 days
- Have received at least one conversion in the last 7 days (if the campaigns focus on conversions)
- Are Search campaigns that use a manual cost-per-click (CPC), enhanced CPC, target cost-per-action (CPA), maximize clicks, or maximize conversions bidding strategy.
Ineligible campaigns for the Performance Planner
- Have been deleted
- Are using shared budgets
- Are not using a manual cost-per-click (CPC), enhanced CPC, or target cost-per-action (CPA) bid strategy
- Have been changed to meet the eligibility requirements, but have been running for less than 7 days with the new settings applied.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers