Google introduces attribution models based on viewable impressions in DV360
Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.
Google this month announced the introduction of attribution models based on viewable impressions. Advertisers will be able to fine tune the Floodlight group attribution models to remove view-through conversions attributed to non-viewable impressions.
According to Google, the attribution model settings will include a new setting that lets advertisers indicate if the model should only look at viewable eligible impressions for attribution.
Google says there will also be a setting for the behavior for ineligible impressions.