Google yesterday announced the introduction of user-generated images in product reviews on Google Shopping. The experience is currently available on mobile in the US, with plans to expand across more Google properties and countries over the coming months.

Advertisers can now include review images in the product review feeds, allowing customers to visually connect with what they sell through pictures of previous customers wearing or using the products.

To participate, advertisers need to have more than 50 products reviews and fill out this form.

Jessica Taylor, Product Manager at Google Shopping wrote that shoppers are increasingly becoming inspired by images, with 50% of digital shoppers saying images helped them decide what to buy.

To get started, see our updated schema documentation, and ensure all images you submit are compliant with our policies for user generated images. You can sign up for the Product Ratings program here.

Subscribe to our free weekly LinkedIn newsletter for a weekend roundup, or upgrade to our real-time updates for just $10/year. Get the latest marketing news and insights delivered straight to your inbox.