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Google releases AI Max for Search campaigns implementation guide

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

Luis Rijo

• 5 min read
Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically
Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Google has published a comprehensive implementation guide for AI Max for Search campaigns, marking the technology giant's latest push into artificial intelligence-driven advertising automation. The document, dated May 2025, provides detailed instructions for deploying the new feature suite announced 25 days ago on May 6, 2025.

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According to the implementation guide, advertisers that activate AI Max in Search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ROAS. For campaigns that are still mostly using exact and phrase keywords, the typical uplift is even higher at 27%.