Google requires transparency for AI-Generated images in Merchant Center

Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.

Google Merchant Center
Google Merchant Center

Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.

All AI-generated images must contain the "trainedAlgorithmicMedia" tag: This IPTC metadata tag clearly indicates that the image was created using generative AI.

Removing existing metadata tags is prohibited: Merchants cannot alter or remove any tags that identify the image's origin.

Requirement applies to various image fields: The specified tag must be present in "image_link," "additional_image_link," and "lifestyle_image_link" attributes within both Merchant Center Classic and Merchant Center Next.

Reasoning Behind the Policy:

  • Transparency for consumers: This initiative empowers consumers to make informed decisions by clearly identifying AI-generated content.
  • Context for Google Search: Preserved metadata helps Google Search engines understand the image's characteristics and provide relevant results.
  • Responsible AI use: Google advocates for ethical and responsible use of AI technology in advertising and marketing.

Merchants utilizing AI-generated images in Merchant Center listings must comply with these new requirements. Failure to do so may result in product disapprovals or other account-level actions. This policy reflects Google's broader commitment to transparency and responsible use of AI in its platforms.

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