By Luís Daniel Rijo in Display News — Apr 26, 2022

Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition

Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.

Performance Max

Google today announced it will introduce a customer acquisition goal in Performance Max campaigns, in Google Ads.

The goal will roll out in Google Ads over the next few weeks for all advertisers, and it enables advertisers to bid more for new customers compared to existing customers, or focus the optimizations on new customers only.

Google says advertisers will have more flexible ways to identify new customers, by uploading their first-party data through Customer Match lists, or by setting up conversion tags and using Google’s autodetection method.

Performance Max campaigns simplify campaign management and ad optimization while reaching the audiences across all Google’s channels and networks, in YouTube, display, search, discover, Gmail, and Maps.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email