Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Luis Rijo

Feb 06, 2022 - 1 min read

Customer Match

Google this week updated DV360 API introducing support for creating and updating Customer Match.

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API. With this data, Google matches the data with Google data and creates targetable audiences.

Additional updates

Google introduced a new reservationType field in InsertionOrder and LineItem resources that identifies whether a resource is Tag Guaranteed, Programmatic Guaranteed, or not guaranteed.

Advertisers are also now able to retrieve and set whether a line item automatically targets new exchanges through a new excludeNewExchanges field.

In this update, Google doubled the existing default API request limits for the Display & Video 360 API.