Google updates Structured Data Files (SDF) on DV360, now v4.1
On September 18, Google updated the Structured Data Files (SDF) available in the DoubleClick Bid Manager API. According to Google, the new Structured Data Files v4.1 have enhanced support for inventory source targeting, and there was renaming changes to better align SDF with the Display & Video 360 UI.
Release Notes of the SDF v4.1
| Status | Entity | Field | Property | Value(s) |
| Added | Campaign | Inventory Source Targeting - Authorized Seller Only | ||
| Added | Insertion Order | Inventory Source Targeting - Authorized Seller Only | ||
| Added | Line Item | Inventory Source Targeting - Authorized Seller Only | ||
| Changed | Insertion Order | Custom Affinity Targeting | Name | Custom List Targeting |
| Changed | Line Item | Custom Affinity Targeting | Name | Custom List Targeting |
| Changed | TrueView Ad Group | Custom Affinity Targeting | Name | Custom List Targeting |
| Removed | TrueView Ad | Mobile App Id |
Display & Video 360's Structured Data Files (SDFs) enables advertisers to create new campaigns, insertion orders, and line items via a CSV file. Users of DV360 can also edit existing campaigns, insertion orders, and line items in a bulk way using SDFs.
There are two ways to download insertion orders and line items, by using the Bid Manager API or from the Display & Video 360 UI.