Google's Performance Max gets a Gemini Boost

Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.

Performance Max campaigns leverage Google's entire ad inventory, necessitating diverse and high-quality creative assets. Gemini's integration offers several key functionalities:

AI-Generated Text: Performance Max now allows creating long headlines and sitelinks directly within the platform. Gemini's reasoning capabilities ensure generated content aligns with campaign goals and target audiences.

Enhanced Image Editing and Generation: Soon, Imagen 2, an adaptation of Google DeepMind's AI model, will enable generating lifestyle images featuring people in action. Additionally, users can edit existing images to include backgrounds with people or create variations of high-performing ones.

Streamlined Collaboration: A new ad preview feature allows sharing campaign previews with anyone, even without Google Ads access, through a simple link. This promotes smoother collaboration between agencies, internal teams, and clients.

Further Asset Building Tools:

• AI-powered Asset Recommendations: Performance Max suggests new assets based on website content, existing assets, and stock images, including AI-generated variations of high-performing content.
• Canva Integration: Seamlessly import creative assets from Canva directly into Performance Max campaigns, with Performance Max-specific templates ensuring adherence to platform specifications.
• Enhanced Video Support: Automatically generate videos using Google AI or upload your own creations. Campaigns with videos see a 12% average increase in conversions. Auto-generated videos now utilize product feed data and automatically created text for improved relevance.