GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact
GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
GreenBid this month announced it has selected Magnite as its first supply-side platform (SSP) partner. By integrating with Magnite’s platform, GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.
GreenBid’s innovative platform connects advertisers with high-quality carbon offset projects, such as forestry and renewable energy initiatives, that are verified and certified by leading standards organizations. Through the integration with Magnite, advertisers will be able to purchase carbon offsets directly within their existing programmatic advertising workflows.
“We are excited to partner with Magnite to make carbon offsets more accessible and affordable for advertisers,” said James Crooks, CEO of GreenBid. “By making carbon offsets available programmatically, we are making it easier for businesses to take action on climate change.”
“Magnite is committed to sustainability and we are proud to partner with GreenBid to provide our advertisers with a new way to reduce their environmental impact,” said Michael Barrett, President of Technology at Magnite. “This integration will help to accelerate the adoption of carbon offsets and make a positive impact on the environment.”
Benefits of GreenBid’s Integration with Magnite
- Seamless Programmatic Purchase: Advertisers can purchase carbon offsets directly within their existing programmatic advertising workflows.
- Enhanced Transparency: Advertisers have full transparency into the carbon offset projects they are supporting.
- Measurable Impact: Advertisers can track the impact of their carbon offset purchases.
Overall, GreenBid’s integration with Magnite is a significant step forward in making carbon offsets more accessible and affordable for businesses. By making it easier to purchase carbon offsets programmatically, GreenBid and Magnite are helping to accelerate the adoption of carbon offsets and make a positive impact on the environment.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers