HBO to move out of Amazon Channels to gain a direct relationship with users
HBO and HBO Max to move out of Amazon Channels, beginning next year, CNBC reported this week.
WarnerMedia has pushed for this move as it wants a direct relationship with users through the HBO Max app.
In May this year, AT&T unified WarnerMedia and Xandr under the Chief Revenue Officer Gerhard Zeiler. Gerhard Zeiler has mainly a career on TV.
CNBC reports that keeping the direct relationship with users will enable the company to use this information for targeted advertising or to create an advertising-supported version of HBO Max.
According to AT&T, HBO and HBO Max subscribers top 38 million in the US and 57 million worldwide.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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