Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan
Hivestack last week announced a new partnership with KanBan Culture, a privately owned programmatic digital out of home (DOOH) media owner in Taiwan.
Hivestack says it will integrate KanBan Culture’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing buyers to activate it programmatically for the first time in the Taiwanese market.
KanBan Culture operates across 277 convenience stores (expecting to have 500 by the end of the year), 40 screens in department stores, access to over 2,000 screens in 1,204 beverages shops, 60 screens along the very popular “food street” in Taiwanese department stores and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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