Hivestack is expanding to the UK, the 4th largest OOH market in the world
Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.
![London](/content/images/size/w2000/2023/01/London.jpeg)
Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK. Hivestack is a global ad tech company in programmatic digital out-of-home (DOOH) advertising.
According to Hivestack, the hiring of two senior members is the start of Hivestack in the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world.
“Hivestack’s international expansion continues today with the exciting launch of our UK business. We feel fortunate to have, not one, but two, incredibly experienced OOH UK leaders joining Hivestack. With these senior hires, we are setting the table for what we believe is an imminent comeback for programmatic DOOH advertising.” said Andreas Soupliotis, Founder & CEO of Hivestack.
Will Brownsdon previously held roles at Publicis Groupe as OOH Business Director and at Posterscope as Strategy Director, and Lee Cutter has commercial and business development knowledge with over 20 years of experience working on both the buy and sell-side of OOH, including sales leadership roles at Global Radio, Metro and CBS Outdoor.
According to Hivestack, the UK market is one of the most advanced DOOH markets in the world, with more than 50% of total OOH ad sales coming from digital.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers