Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK. Hivestack is a global ad tech company in programmatic digital out-of-home (DOOH) advertising.
According to Hivestack, the hiring of two senior members is the start of Hivestack in the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world.
“Hivestack’s international expansion continues today with the exciting launch of our UK business. We feel fortunate to have, not one, but two, incredibly experienced OOH UK leaders joining Hivestack. With these senior hires, we are setting the table for what we believe is an imminent comeback for programmatic DOOH advertising.” said Andreas Soupliotis, Founder & CEO of Hivestack.
Will Brownsdon previously held roles at Publicis Groupe as OOH Business Director and at Posterscope as Strategy Director, and Lee Cutter has commercial and business development knowledge with over 20 years of experience working on both the buy and sell-side of OOH, including sales leadership roles at Global Radio, Metro and CBS Outdoor.
According to Hivestack, the UK market is one of the most advanced DOOH markets in the world, with more than 50% of total OOH ad sales coming from digital.