How Cambridge Analytica got access to personal data from Facebook?

thisisyourdigitallife was the app that allowed Aleksandr Kogan, a psychology professor at University of Cambridge, to download data from 270,000 people on Facebook. The app gave Kogan permission to access information from the users’ accounts, as well as information about their friends.

There was no data breach or data leak. According to Facebook, “people knowingly provided their information, no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked.”

The app thisisyourdigitallife offered to users a personality prediction, and described itself on Facebook as “a research app used by psychologists.” All the persons that downloaded the app, in so doing, they gave their consent for Kogan to access information such as the city they set on their profile, or content they had liked, as well as more limited information about friends who had their privacy settings set to allow it, says Facebook.

Facebook points out that Aleksandr Kogan, passing information to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, violated Facebook’s platform policies. When Facebook learned of this violation in 2015, the app was removed from Facebook and Facebook demanded certifications from Kogan and all parties he had given data to that the information had been destroyed. Cambridge Analytica, Kogan and Wylie all certified Facebook that the data was destroyed.

But they did not. The data was not destroyed and Facebook says “will take legal action if necessary to hold them responsible and accountable for any unlawful behavior.”

Yesterday, after New York Times and The Guardian reported the case, Facebook suspended Strategic Communication Laboratories (SCL), and Cambridge Analytica, from Facebook. Today, Christopher Wylie, the whistleblower of this case, was also suspended from Facebook.

Here the video with Christopher Wylie`s interview:

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