Hubspot yesterday rollout the Ads add-on in the Marketing Hub product for all Marketing Hub Professional and Enterprise customers. HubSpot Ads are available for free.
Ellie Flanagan, Senior Corporate Communications Manager at HubSpot, wrote that “as ads continue to become an integral part of any growth strategy, this move will help HubSpot customers better align their advertising with their larger marketing efforts.”
“Ads play a very important role in any successful inbound marketing campaign. Today’s bidding algorithms punish bad actors and reward valuable content, which aligns perfectly with the tenets of the inbound methodology. 60% of our customers already use ads to drive visits and attract leads. By making ads part of our core marketing product, we’re ensuring that companies will be able to manage all of their marketing efforts, from emails to Facebook Lead Ads, right inside of the HubSpot growth platform.”Nicholas Holland, VP and GM of Marketing Hub at HubSpot
Features of the Ads add-on
- Cross-network ad management and reporting
- Hassle-free lead syncing across all networks
- Effortless remarketing with smart lists
- Reporting on advertising ROI beyond just clicks and impressions
- Tools to align ads with other marketing activities
According to HubSpot, all these features were previously available in the Ads add-on, which customers could add to Marketing Hub Starter, Professional, and Enterprise for up to 25 audiences.
In addition to making these core capabilities part of Marketing Hub, HubSpot also announced today the availability of a new capacity pack that allows customers to expand their advertising capabilities as needed. For an additional $100 per month, customers can increase their ad spend by $50,000 per month, increase their synced audiences to 50 per month, and sync their audiences hourly rather than daily.