HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.
HubSpot says real-time, unified data forms are the foundation of HubSpot's customer platform, unifying first-party customer data and connecting it with native marketing, sales, and service engagement tools. With the integration of Clearbit, HubSpot will gain access to third-party company data, enriching its system of record. This acquisition is set to empower HubSpot to offer front-office teams comprehensive insights about their customers and prospects, crucial in the current climate for identifying ideal customers and purchase intent.
Yamini Rangan, CEO of HubSpot, emphasized the importance of reliable, high-quality data in business success, stating, "Clearbit has made it its mission to collect rich and useful data about millions of companies. HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers."
Clearbit is renowned for enriching customer records with over 100+ firmographic, demographic, and technographic data points from public and private sources, including social profiles, company websites, crowdsourcing, and more. Their data is trusted by over 400,000 users, covering 20 million companies and 500 million decision-makers, helping businesses identify high-fit prospects, gauge purchase intent, and connect with customers effectively.
Matt Sornson, Co-Founder and CEO of Clearbit, noted, "Clearbit has always believed that data is fundamental to the best B2B go-to-market teams. By joining forces with HubSpot, the industry's most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better."
Clearbit has been accessible to HubSpot customers through the HubSpot App Marketplace since 2019. Upon completion of the transaction, Clearbit will operate as a wholly owned subsidiary of HubSpot and, in the long term, will be integrated as an offering within HubSpot’s customer platform.