By Luís Daniel Rijo in DOOH News — Nov 16, 2020

IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising

Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.

IAB Europe this month released The Programmatic Out Of Home (OOH) Advertising Guide. According to IAB Europe, the guide examines the strengths and opportunities around digital out of home across Europe. It contains the best practices and considerations around measurement and creativity.

The total Digital Out Of Home (DOOH) market in Europe will be worth €8.2 billion in 2020, and IAB Europe expects growth to €13 billion by 2024. The traditional OOH market worth is around €28.4 billion, and IAB Europe estimates it will remain relatively flat.

IAB Europe says the aim of The Programmatic Out Of Home (OOH) Advertising Guide is to encourage buyers to continue their investment in DOOH while encouraging others to test this new and interactive channel.

Experts from Awarion, Nielsen, OMD, Displayce, IAB France, and IAB Turkey wrote the guide, in collaboration with IAB Europe’s Programmatic Trading Committee.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email