By Luís Daniel Rijo in Data News — Jul 28, 2021

IAB Europe releases a Guide to Contextual Advertising

IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.

IAB Europe says the Guide to Contextual Advertising offers a definitive round-up of what contextual advertising is, and the opportunities it provides in Europe, particularly in a post-third party cookie world. It also offers key considerations and best practices.

Experts from IAB Europe’s Programmatic Trading Committee developed the Guide to Contextual Advertising, with contributors including Bloomberg Media, CNN International, Comscore, DoubleVerify, IAS, Magnite, PubMatic, Rakuten Advertising, Triton Digital, and Xandr.

This year, IAB Australia also launched a contextual targeting handbook.

According to a IAB Europe/Xandr Research, contextual targeting is the top strategy cited by advertisers for the upcoming loss of third-party cookies and device identifiers:

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email