IAB launches a two-day Media Sales Leadership Training program

IAB launches a two-day Media Sales Leadership Training program

IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City. The cost is $2,499 for IAB Certification Holders, $2,699 for other IAB members, and $2,999 for non-members.

According to IAB, the course has been created for sellers, prospective sales managers, and current sales managers in the digital media industry.

Media Sales Leadership Training program covers:

  • Driving peak performance
  • Transitioning from seller to manager
  • Managing performance, not just results
  • Revenue development
  • Business intelligence and data-driven management best practices
  • Assessing revenue and setting revenue projections
  • Talent
  • Building a strong team through recruitment and onboarding
  • Skill development: how to develop a strong seller

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