IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City. The cost is $2,499 for IAB Certification Holders, $2,699 for other IAB members, and $2,999 for non-members.
According to IAB, the course has been created for sellers, prospective sales managers, and current sales managers in the digital media industry.
Media Sales Leadership Training program covers:
- Driving peak performance
- Transitioning from seller to manager
- Managing performance, not just results
- Revenue development
- Business intelligence and data-driven management best practices
- Assessing revenue and setting revenue projections
- Building a strong team through recruitment and onboarding
- Skill development: how to develop a strong seller