Hours after launch of Context Control, IAS took down the page where advertisers and publishers could test the contextual tool.
Classifications were discussed on Twitter:
How about Gun girl's website, the one where she publishes footage of herself harassing students on college campuses about guns?
— Nandini Jammi (@nandoodles) August 24, 2020
IAS thinks the site is about "heads of state" and "politics" and rated it as "positive" sentiment content. pic.twitter.com/SIOiHiebbd
With the launch of the Context Control, IAS was the only vendor to provide the classifications publicly.
IAS introduced transparency on the page-level classification, but it didn’t provide a way for users to contest the automated classifications.
IAS major competitors (Oracle/Grapeshot, Google) only provide the page-level classifications on specific tools, with client access only.
I reached out IAS for a comment.
IAS takes down the Context Control demo hours after launch
There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.