Hours after launch of Context Control, IAS took down the page where advertisers and publishers could test the contextual tool.
Classifications were discussed on Twitter:
With the launch of the Context Control, IAS was the only vendor to provide the classifications publicly.
IAS introduced transparency on the page-level classification, but it didn’t provide a way for users to contest the automated classifications.
IAS major competitors (Oracle/Grapeshot, Google) only provide the page-level classifications on specific tools, with client access only.
I reached out IAS for a comment.