Instagram expands Creator Marketplace to connect brands and creators in 8 New Markets

Instagram this week announced the expansion of its Creator Marketplace to eight new markets, making it easier for brands and creators to connect and collaborate on partnership opportunities. This follows the successful testing of the tool in the US in 2022.

The new markets include Canada, Australia, New Zealand, United Kingdom, Japan, India, Brazil, and China (export brands only). Additionally, Instagram is testing machine learning-based recommendations to help brands discover creators who are a good fit for their campaigns.

Key Takeaways:

• Creator Marketplace expands to eight new markets, including Canada, Australia, New Zealand, UK, Japan, India, Brazil, and China (export brands).
• Machine learning-based recommendations assist brands in finding suitable creators.
• Partnership ads remain a key use case for the platform.

How it Works:

1. Join: Brands join through Meta Business Suite, while creators join through their Instagram app dashboard.
2. Matchmaking: Machine learning recommendations suggest creators based on brand needs, or brands can search directly using filters.
3. Connect: Brands can contact creators directly or send project proposals.
4. Collaborate: Creators can review details, rates, and requirements within the app.
5. Create & Launch: Collaborations can involve boosted organic content or new partnership ads created in Ads Manager.

Creator Marketplace

Creator Marketplace is a tool within Instagram designed to connect brands with creators for collaboration opportunities.

For Brands:

• Find creators: Search by keyword, filter by demographics and interests, or use machine learning-based recommendations to discover relevant creators.
• Connect with creators: Send direct messages or propose projects outlining collaboration details and rates.
• Collaborate: Manage partnerships and track progress within the platform.
• Boost content: Turn organic collaborations into paid "partnership ads" for wider reach.

For Creators:

• Join the marketplace: Showcase your portfolio and interests to attract potential brand partners.
• Receive inquiries: Review offers and negotiate terms directly with brands.
• Collaborate on projects: Create branded content or participate in partnership ads.
• Track earnings: Manage payment information and track income from collaborations.