Japan adopts similar GDPR Consent starting in April

Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

Google is asking advertisers that collect personal-related information from Japanese users to complete a contact form and provide the requested details.

Google says that advertisers need to conform to the requirements of the Amended APPI as well as the Platforms program polices by April 1, 2022.


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