JCDecaux launches VIOOH, first in the UK and in the US
VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.
Backed by the Out-of-Home advertising powerhouse JCDecaux, VIOOH offers media owners and buyers automated OOH and programmatic Digital Out of Home (DOOH) transactions. VIOOH says “the data-driven, open platform increases efficiency, speed to market and allows for greater campaign creativity whilst enabling dynamic and measurable outcomes.”
Exclusive to VIOOH, the platform features inventory from JCDecaux global entities, with the UK and the US live from launch. These will be followed by Germany, Spain, Italy, Belgium, Denmark, Finland, Hong Kong, Singapore, Australia and additional markets at a later date.
According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes.
VIOOH is partnered with several demand-side platforms (DSPs) including Adform, Scoota and MediaMath. VIOOH is in discussion with other industry DSPs including AppNexus and Vistar.
VIOOH – pronounced ‘view’ – was launched this week by the french JCDecaux. The capital of VIOOH is owned 93.5% by JCDecaux and 6.5% by Veltys, a data specialist and modelling company. VIOOH’s CEO is Jean-Christophe Conti. According to JCDecaux, Jean-Christophe Conti brings “a wealth of experience to the business, having been the Vice President Global Partnerships at Yahoo from 2010-2014 and the Vice President EMEA at AppNexus from 2014-2017. He will be responsible for the global development with a remit to develop the leading edge trading platform for Out-of-Home.”