JCDecaux wins exclusive advertising contract of Shenzhen Bao'an International Airport in China

JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.

This new contract, effective February 1, 2024, further expands JCDecaux's presence in China's airports, strengthening its position in the Guangdong-Hong Kong-Macao Greater Bay Area, one of the most dynamic regions in the world with over 86 million inhabitants.

With a portfolio of approximately 400 existing media assets, this new partnership aims to deliver the highest international standards of airport advertising as JCDecaux will invest in new iconic digital screens, data and software, complementing the airport's digital transformation. This digital media transformation will enable JCDecaux to attract new advertisers to the airport who are seeking high-quality and effective media assets.

In line with both companies' ESG (Environmental, Social and Governance) pillars, sustainability and safety will be key focuses of the concession, with clear objectives for green energy, recyclable materials and waste management.

Shenzhen, China's first special economic zone, is a young and vibrant city with an average resident age of around 32.5 years, below the national average of around 39 years. Shenzhen is now a major technology hub with over 17.5 million inhabitants, a significant financial and industrial center, and home to numerous well-known Chinese international companies, including Tencent Holdings and BYD.

Shenzhen Bao'an International Airport is a large and modern airport designed by Italian architect Massimiliano Fuksas. Opened to traffic in October 1991, it became an international airport in May 1993, and has grown to become China's fourth largest airport since 1996 with nearly 53 million passengers in 2023, including 51 million domestic passengers.

JCDecaux has been operating Hong Kong airport in China since its opening in 1998 and entered Mainland China in 2005 with the Shanghai Airport advertising concession, both Hongqiao & Pudong. Since then, JCDecaux has operated in Beijing Capital, Beijing Daxing, Chengdu Shuangliu, Chengdu Tianfu, Chongqing Jiangbei, and Macau airports. The strength of JCDecaux's advertising network in China's airports allows it to offer Chinese and international brands the best communication solutions.

"We are very pleased to reach a long-term strategic cooperation with JCDecaux," said Shenzhen Bao'an International Airport. "JCDecaux has rich experience in the operation and management of airport advertising resources in China and around the world. The cooperation between the two parties will contribute to promote Shenzhen Airport's media environment as international, modern, and intelligent. At the same time, it will also help Shenzhen Airport to create a high-quality media art space to elevate customer experience and brands' influence."