JustPremium adopts Sellers.json and SupplyChain
JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs.
![](https://ppc.land/content/images/2023/08/https-3A-2F-2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-2Fpublic-2Fimages-2Ff08e3ff0-dfcc-46df-b3b5-73790f2aff6a_3840x2160-1.jpeg)
JustPremium says it was one of the first to implement the two new SupplyChain tools. SupplyChain Object is a record of each intermediary between the publisher and the advertiser.
Via the SupplyChain Object, the buyer is able to see which sellers and re-sellers have been involved in each bid request.
In August, Index Exchange announced the Sellers.json adoption. Pubmatic, Ströer, AppNexus, Rubicon Project also adopted the sellers.json. Google has not implemented yet the sellers.json.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers