LinkedIn introduces Website Actions for simplified B2B website tracking

LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.

LinkedIn introduces Website Actions
LinkedIn introduces Website Actions

LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.

Problem: Traditionally, tracking website actions required complex codes and individual conversion rules, burdening engineering teams and hindering marketing efforts.

Solution: Website Actions automatically captures and measures website actions without additional codes, enabling:

  • Stronger retargeting: Create targeted campaigns based on button clicks and page views.
  • Accurate measurement: Get precise data on campaign impact.
  • Budget optimization: Allocate resources based on valuable actions.

Benefits:

  • Increased conversion rates
  • Boosted ROI
  • Streamlined data analysis

Success Stories:

  • Cognism: 3x increase in conversions, 135% boost in CTR.
  • Bottomline: 50% increase in CTR compared to benchmark.
  • LinkedIn Marketing Labs: 83% increase in course completions, 1.02% ad CTR.

Getting Started: Log in to Campaign Manager to access Website Actions and unlock valuable insights for B2B marketing success.

Common Issues of Website Actions

  • Missing Buttons/Pages:
    • Not shown if in an iframe.
    • Might be hidden due to low clicks/visits.
    • Not tracked on subdomains without the Insight Tag.
  • No Website Actions:
    • Check Insight Tag installation and activity.
    • Wait 24h after installation and ensure website traffic.
    • Refresh the page.
    • Contact support if issues persist.
  • Low Audience Count:
    • Audience count reflects actions after audience creation, not the whole 30-day dashboard period.
    • Audience count only includes LinkedIn members (not all website visitors).

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