By Luís Daniel Rijo in Social News — Feb 4, 2024

LinkedIn introduces Website Actions for simplified B2B website tracking

LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.

LinkedIn introduces Website Actions

LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.

Problem: Traditionally, tracking website actions required complex codes and individual conversion rules, burdening engineering teams and hindering marketing efforts.

Solution: Website Actions automatically captures and measures website actions without additional codes, enabling:

Stronger retargeting: Create targeted campaigns based on button clicks and page views.
Accurate measurement: Get precise data on campaign impact.
Budget optimization: Allocate resources based on valuable actions.

Benefits:

Increased conversion rates
Boosted ROI
Streamlined data analysis

Success Stories:

Cognism: 3x increase in conversions, 135% boost in CTR.
Bottomline: 50% increase in CTR compared to benchmark.
LinkedIn Marketing Labs: 83% increase in course completions, 1.02% ad CTR.

Getting Started: Log in to Campaign Manager to access Website Actions and unlock valuable insights for B2B marketing success.

Common Issues of Website Actions

Missing Buttons/Pages:
- Not shown if in an iframe.
- Might be hidden due to low clicks/visits.
- Not tracked on subdomains without the Insight Tag.
No Website Actions:
- Check Insight Tag installation and activity.
- Wait 24h after installation and ensure website traffic.
- Refresh the page.
- Contact support if issues persist.
Low Audience Count:
- Audience count reflects actions after audience creation, not the whole 30-day dashboard period.
- Audience count only includes LinkedIn members (not all website visitors).

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Common Issues of Website Actions

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