LinkedIn's 3-Step strategy for exponential follower growth on company pages

The professional networking platform has a detailed guide outlining a three-step strategy for businesses to exponentially increase their follower count on company pages. This development comes as organizations increasingly seek to leverage social media platforms for brand growth and customer engagement.

The strategy, unveiled in a comprehensive document, focuses on three key areas: establishing a strong foundation, consistent content posting, and understanding the target audience. According to LinkedIn, this approach can lead to significant growth in a company's online presence and community engagement.

Setting up a solid foundation for follower growth

The first step in LinkedIn's strategy involves setting up a solid foundation for follower growth. The platform recommends that page administrators invite up to 250 of their personal connections to follow the organization's page each month. This initial push is crucial, as LinkedIn's data suggests that pages experience exponential growth once they reach 150 followers. Specifically, pages with more than 150 followers grow new followers 9 times faster than those with fewer followers.

In addition to personal invitations, LinkedIn emphasizes the importance of employee advocacy. The guide encourages businesses to motivate their team members to list the organization in their work experience and invite their own connections to follow the company page. This approach leverages the extended networks of employees to amplify the company's reach.

To further expand their reach beyond the LinkedIn platform, companies are advised to integrate LinkedIn follow buttons into their websites, blogs, newsletters, and emails. This cross-platform approach aims to capture potential followers from various digital touchpoints.

Consistent content posting

The second step of the strategy focuses on consistent content posting. LinkedIn's data reveals a strong correlation between posting frequency and follower growth. Companies that post to their page weekly grow followers 7 times faster than those posting monthly. More impressively, daily posters can achieve follower growth 8 times faster than weekly posters.

LinkedIn emphasizes that even if resources are limited, maintaining a regular posting schedule is beneficial. The platform recommends a content checklist that includes posting quality content daily, experimenting with different content formats, sharing content that encourages engagement (likes, comments, and shares), and increasing exposure by commenting on relevant content across the platform.

Understanding and targeting the right audience

The third step involves understanding and targeting the right audience. LinkedIn stresses the importance of knowing who the company is addressing on the platform. By nurturing a community of potential buyers, partners, and employees, businesses can create a powerful group of advocates who can drive future growth.

To assist in this process, LinkedIn suggests utilizing follower analytics to understand content reach and tailor posts accordingly. The platform also recommends audience targeting to expand reach by boosting high-performing posts based on factors such as seniority and industry.

Interestingly, LinkedIn points out that a page follower is 9 times more likely to engage with an ad than a non-follower. This statistic underscores the potential impact of a well-cultivated follower base on advertising effectiveness.

The guide also highlights the role of employees in growing a brand on LinkedIn. It provides an employee activation checklist, which includes reposting employees' best mentions and content, recognizing team moments with mentions on the company page, and nurturing an employee-only community via the My Company tab.

The context for LinkedIn's release of this guide is clear. As businesses navigate an increasingly digital landscape, the ability to build and engage a professional network online has become crucial. LinkedIn, with its focus on professional connections, is positioning itself as a key platform for this type of growth.

The impact of this strategy could be significant for businesses of all sizes. For small businesses and startups, it provides a roadmap to establish a strong online presence. For larger corporations, it offers a way to deepen engagement with existing followers and expand reach to new audiences.

However, it's important to note that while LinkedIn provides these best practices, the effectiveness of any social media strategy depends on various factors, including the specific industry, target audience, and quality of content produced. Businesses will need to adapt these guidelines to their unique circumstances and consistently monitor and adjust their approach based on results.

In conclusion, LinkedIn's guide offers a comprehensive strategy for businesses looking to grow their follower base and engage their audience more effectively on the platform. By focusing on building a strong foundation, maintaining consistent content output, and targeting the right audience, companies can potentially see significant growth in their LinkedIn presence. As the digital landscape continues to evolve, such strategies may become increasingly important for businesses looking to establish and maintain a strong online presence in the professional sphere.

Subscribe to our free weekly LinkedIn newsletter for a weekend roundup, or upgrade to our real-time updates for just $10/year. Get the latest marketing news and insights delivered straight to your inbox.