Marketo integrates LiveRamp's IdentityLink
LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.
LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.
LiveRamp maintains one of the largest people-based identity graph. The graph matches PII-based data with anonymous identifiers like cookies
and devices ID. IdentityLink customers, like Marketo, have access to build solutions using it.
“Marketo customers value ease-of-use when it comes to activating data across all channels,” said Todd Watts, global head of services and partners, Marketo. “By layering a people-based identity graph over our UI and tying it to a statement of record, we can create a single, centralized, secure identity that can be used for more accurate people- and account-based targeting and true closed-loop measurement.”
The Marketo integration is powered by an IdentityLink API, which allows marketing technology providers to build on top of LiveRamp identity solutions.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers