MGID unveils Redesigned Ad Platform with AI-Powered Features

MGID today launched a revamped version of its self-service ad campaign management tool, MGID Ads. The new platform boasts a more intuitive interface and integrates various AI-powered features to streamline campaign creation and optimize performance.

Enhanced user experience and efficiency:

• Intuitive interface: Guides users through the entire campaign creation process with informative tooltips.
• Data-driven insights: Leverages extensive data analytics for campaign optimization and performance tracking.
• Faster campaign setup: Doubles the speed of campaign setup compared to the previous version.
• Streamlined creative development: Provides AI-generated creative suggestions.
• Error checking and prevention: Asynchronous validation instantly alerts users to potential errors and offers solutions.

“Advertisers always have more to do than there are people to do it, so we’ve overhauled MGID Ads to make it as easy as possible to work efficiently with native ads,” said Matthew Villa, Head of Sales US at MGID. “By weaving AI into the very fabric of our new dashboard, advertisers can leave the heavy lifting to technology while focusing on driving audience attention, maximizing performance, and delivering measurable results.”

Key improvements:

• Increased campaign metrics from 9 to 27 for deeper insights.
• Simultaneously launch 100 creatives in the time previously needed for one.
• Improved error checking and prevention for smoother campaign execution.