Microsoft Advertising expands language support, enabling advertisers to reach new audiences

Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.

This expansion, announced yesterday, significantly increases the potential reach for advertisers targeting customers in Southeast Asia and India.

Tailoring Campaigns for Local Markets

With the expanded language support, advertisers can now create campaigns and ad copy that resonate with customers in their native languages. This localization enhances the effectiveness of advertising and allows businesses to build deeper connections with international audiences.

Controlling Your Ad Campaigns

Microsoft Advertising offers three language options for granular control over your campaigns:

• Ad Language: The language of your ads and the language your target audience speaks.
• Campaign Language: Can be set at the campaign level for Performance Max campaigns.
• Ad Group Language: Can be defined at the ad group level.