Microsoft introduces ads in the Microsoft Store, the app store for Windows

Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.

Microsoft Store Ads have a CPC buying model.

Microsoft says advertisers can now promote desktop apps to customers on Windows 10 and Windows 11 devices by creating ads on the Microsoft Advertising platform.

Microsoft funnel (event types) for app or game install funnel are:

• If the user sees the app or game in search results.
• If the user sees “Get” or “Price”.
• If the user sees the download start.
• If the user sees “Play” or “Open”.