Microsoft Monetize launches Monetize Insights
Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
![Monetize Insights](/content/images/size/w2000/2023/11/Monetize-Insights.png)
Microsoft today announced the launch of Monetize Insights, a new analytics dashboard within Microsoft Monetize, powered by Xandr. Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.
Key features of Monetize Insights
- Total Revenue tab: This tab provides a holistic view of a publisher's monetization program, including Impressions, Ad Requests, Fill Rate, Win Rates, and Revenue.
- Bid Rejection tabs: These tabs provide insights into the revenue impact of a publisher's inventory settings,such as ad quality, deals, demand issues, and floor rules.
- Comparison charts: These charts allow publishers to compare their performance over time or across different dimensions.
- Drill-down panels: These panels allow publishers to drill down into their data to get more granular insights.
- Configurable metrics: Publishers can configure Monetize Insights to track the metrics that are most important to their business.
Monetize Insights is available now to all Microsoft Monetize customers.
![](https://ppc.land/content/images/2023/11/insights.png)
Benefits of using Monetize Insights
- Publishers can save time by removing the need to configure reporting dashboards or rely on in-depth reporting pulls to access high-level revenue and inventory information.
- Publishers can identify issues sooner and diagnose them faster, ensuring that revenue is not left on the table.
- Publishers can make more informed decisions about their monetization strategy.
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