Microsoft launches PromoteIQ Offsite

Microsoft last week announced the launch of PromoteIQ Offsite, a program where retailers using PromoteIQ will use their first party audiences to help their brand partners reach shoppers using third party inventory across the open web and social.

According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.

With PromoteIQ Offsite, retailers will derive actionable insights through unified reporting and attribution.