Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
According to Microsoft, searches for Tour Operators are up 45% compared to 2019, searches for tourist attractions are up 14% compared to 2019, clicks for concerts and music festivals are rebounding to pre-pandemic levels, while events, shows & cultural Attractions click-through rates are up 86% year-over-year (YoY).
Microsoft’s research also shows that beaches, spas, and culinary-based trips are trending in 2022.
Wellness tourism is one subcategory that is showing consistent growth. Top queries for wellness-centered travel experiences in early 2022 focused on couples retreats and spa getaways, particularly in warm and beachy climates.