Microsoft: Travelers prepared to spend more on luxury travel in 2022
Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
According to Microsoft, searches for Tour Operators are up 45% compared to 2019, searches for tourist attractions are up 14% compared to 2019, clicks for concerts and music festivals are rebounding to pre-pandemic levels, while events, shows & cultural Attractions click-through rates are up 86% year-over-year (YoY).
Microsoft’s research also shows that beaches, spas, and culinary-based trips are trending in 2022.
Wellness tourism is one subcategory that is showing consistent growth. Top queries for wellness-centered travel experiences in early 2022 focused on couples retreats and spa getaways, particularly in warm and beachy climates.