Microsoft to introduce Android apps in a new Microsoft Store

Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.

Microsoft to introduce Android apps in a new Microsoft Store

Microsoft today announced Windows 11, an upgrade to the operative system running mainly in laptops and PCs. Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.

According to Microsoft, this is possible via a partnership with Amazon and Intel using the Intel Bridge technology. Microsoft users will be able to download Android apps through the Amazon Appstore.

Panos Panay, Chief Product Officer, Windows + Devices, at Microsoft, wrote that Microsoft is "enabling developers and independent software vendors (ISVs) to bring their apps regardless of whether they’re built as a Win32, Progressive Web App (PWA), or Universal Windows App (UWP) or any other app framework."

The Chief Product Officer, Windows + Devices, at Microsoft, wrote that Microsoft is progressively changing the revenue share policies where app developers can now bring their commerce into the Store and keep 100% of the revenue. "Microsoft takes nothing," he clarified.

Revenue share terms are 85/15 for apps and 88/12 for games, but starting July 28, app developers will also have an option to bring their own or a third party commerce platform in their apps, and if they do so they don’t need to pay Microsoft any fee. App developers can keep 100% of their revenue.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe