New Safari 12 prevents tracking from social media and is suppressing retargeting
On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.
Apple today launched an update of Safari, version 12, that is improving once more the privacy of the users. According to the update, recommended for all macOS High Sierra, the new Safari 12 is preventing embedded content and social media buttons from tracking cross-site browsing without permission.
On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.
The new update happened on the day iOS 12 was released to download. Apple's focus on privacy is not new. Around one year ago, Apple introduced the Intelligent Tracking Prevention on Safari, a protection in the meantime defeated by Google and Microsoft.
Know here the other improvements on Safari 12
- Adds the ability to view website icons in tabs;
- Automatically suggests and fills a strong, unique password when creating an account or changing a password;
- Flags reused passwords in Safari Preferences;
- Adds support for allowing or blocking pop-ups on specific websites;
- Suppresses ad retargeting by reducing advertisers' ability to identify Mac devices uniquely;
- Automatically turns off Safari extensions that negatively impact browsing performance;
- Improves security by only supporting legacy Safari Extensions that have been reviewed by Apple;
- suppressing security by discontinuing support for most NPAPI plug-ins.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers