New Safari 12 prevents tracking from social media and is suppressing retargeting

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Apple today launched an update of Safari, version 12, that is improving once more the privacy of the users. According to the update, recommended for all macOS High Sierra, the new Safari 12 is preventing embedded content and social media buttons from tracking cross-site browsing without permission.

On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers’ ability to identify Mac devices uniquely.

The new update happened on the day iOS 12 was released to download. Apple’s focus on privacy is not new. Around one year ago, Apple introduced the Intelligent Tracking Prevention on Safari, a protection in the meantime defeated by Google and Microsoft.

Know here the other improvements on Safari 12

  • Adds the ability to view website icons in tabs;
  • Automatically suggests and fills a strong, unique password when creating an account or changing a password;
  • Flags reused passwords in Safari Preferences;
  • Adds support for allowing or blocking pop-ups on specific websites;
  • Suppresses ad retargeting by reducing advertisers’ ability to identify Mac devices uniquely;
  • Automatically turns off Safari extensions that negatively impact browsing performance;
  • Improves security by only supporting legacy Safari Extensions that have been reviewed by Apple;
  • suppressing security by discontinuing support for most NPAPI plug-ins.
Safari 12 Improvements