Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
According to Nielsen, Gracenote Audio On Demand has podcast titles, descriptions and imagery across more than 900,000 podcast series. Each podcast series is a popularity score to help surface the most popular content.
“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms. With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”
Besides, Gracenote Audio On Demand includes daily checks removing duplicate submissions and eliminate encoding issues, standardized classifiers for series and episodes, a Gracenote ID of reference for a podcast series across different platforms, verified celebrity links with role type, including host, guest and participant, API, SDK or feed for implementation options.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers