Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
According to Nielsen, Gracenote Audio On Demand has podcast titles, descriptions and imagery across more than 900,000 podcast series. Each podcast series is a popularity score to help surface the most popular content.
“A big challenge for podcast listeners today is the ability to easily navigate all the audio-on-demand content across different platforms and services,” said Greg Gentschev, SVP of Product Management, Gracenote Music and Auto at Nielsen. “This is due to the sheer volume of content and lack of descriptive metadata and identifiers used to power search and discovery algorithms. With Gracenote Audio On Demand, we are applying the same rigor, methodology and approach to podcasts that currently underpins next gen search and discovery of today’s TV shows, movies and music.”
Besides, Gracenote Audio On Demand includes daily checks removing duplicate submissions and eliminate encoding issues, standardized classifiers for series and episodes, a Gracenote ID of reference for a podcast series across different platforms, verified celebrity links with role type, including host, guest and participant, API, SDK or feed for implementation options.