NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.
This collaboration will allow media and advertising technology (AdTech) companies to create more effective and personalized campaigns for fast-moving consumer goods (FMCG) brands by leveraging NielsenIQ's first-party purchase data and TransUnion's identity graph.
"NielsenIQ can empower media and adtech companies to better serve FMCG brands with the most comprehensive and actionable data insights available," said Brett Jones, SVP, Global Head of Partnerships and New Verticals, NielsenIQ. "By teaming up with TransUnion to connect our data with media platforms, we are at the forefront of redefining the future of audience targeting, delivering privacy-focused solutions, and paving the way for more impactful and successful campaigns.”
The partnership will enable FMCG marketers to create custom audience segments based on NielsenIQ's purchase data, which includes information about consumer behavior, demographics, and product preferences. TransUnion's Identity Resolution will then be used to match these segments with individual consumers on the open web.
The partnership will be powered by NielsenIQ's Full View™, a platform that provides access to a comprehensive set of consumer data. Full View™ includes NielsenIQ's traditional panel data, as well as NielsenIQ's recent acquisition of GfK's data.