O3 Industries buys Peer39, the contextual targeting provider from Sizmek

O3 Industries this month acquired Peer39, a division of Sizmek. O3 Industries says Peer39 will be operated as a stand-alone entity led by Mario Diez and Alex White.

Sizmek was in a bankruptcy process. Sizmek sold the adserver to Amazon, and sold the DSP to Zeta. Now it has sold Peer39.

Peer39 is a contextual targeting and fraud protection technology provider connected with many DSPs. According to O3 Industries, Peer39 offers the largest and most scaled set of data available from any data provider in the market.

The 2 main competitors of Peer39 are Google and Grapeshot (Oracle).

“With GDPR in Europe and coming regulations in California, contextual data will become increasingly important for advertisers and agencies. The industry’s reliance on third party data is clearly an issue. With this backdrop, contextual data represents a privacy friendly, scalable, and effective data asset that is poised for rapid growth,” said Daniel Ozen, President of O3 Industries. “Companies like Peer39 are well positioned to capitalize on that increased interest. Under Mario and Alex’s leadership, we believe Peer39 will build upon its already strong market presence and become the ‘go to’ partner for contextual based page and video data, as well as brand safety needs.”

How Peer39 works?

Peer39 says it’s taking a holistic semantic approach that goes beyond the words on the page and looks at the relationship between the words, Peer39 gains an understanding of what the page’s content says.