Social TikTok unveils AI-powered Suite to supercharge content creation TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform.
Social Butterflies: A social network where AI and Humans interact A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction.
Social IAS partners with Snap for AI-Powered Brand Safety measurement This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform.
Display Celtra Report: Gamified ads and personalized video drive engagement The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.
Data Featured Teads launches Carbon Reduction program to help advertisers minimize campaign emissions As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.
Video Magnite's SpringServe powers video ads for YTV's on-demand services in Japan Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
Video Streaming takes center stage in Nielsen's May 2024 Gauge™ report Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.
Video Nielsen revamps The Gauge Mexico to offer more precise streaming measurement Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
Data Featured Microsoft Clarity and HubSpot now integrated Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.
Data Featured GA4 Update: View remarketing audience sizes directly in GA Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4
Data Featured Oracle to shut down advertising products and services by September 2024 Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.
Social Featured Snap introduces new AR Features powered by GenAI These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.
Video Featured YouTube announces updates for Creators: Editing long videos, moderating comments, and more These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
Retail Featured How Amazon's Image Generator boosts campaign submissions by over 20% Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.
Data Apple updates App Store Age Ratings in Australia and South Korea Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.
Video Featured Innovid Report: CTV advertising drives Shopping Behavior Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
Video Comscore and Kochava partner to enhance measurement of Linear TV campaigns Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Display Featured AdSense updates Privacy Messaging for US State regulations Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.
Data DoubleVerify launches Transparency Center to boost industry education DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
Display Google News Showcase expands to the Baltics Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.
Data Meta opens Threads API to all developers This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
Video GumGum and ShowHeroes join forces for Contextual Video Advertising This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Data Ad Fraud on the rise: Gen AI makes schemes more sophisticated The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
Data Facebook deprecates Additional Page Insights API Metrics Facebook yesterday announced the deprecation of additional Page Insights API metrics.
Video DV360 API gains Advertiser-Level Keyword Targeting Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
