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Google Analytics Channel Groups
Data

Google Analytics adds manual ad content support to custom channel groups analysis

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.
Nov 30, 2024 2 min read
Spotify expands digital publishing tools with launch of Spotify for Authors platform
Data

Spotify expands digital publishing tools with launch of Spotify for Authors platform

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.
Nov 30, 2024 3 min read
Google's DMA compliance
Search

Google announces major changes to Search Features in Europe under DMA compliance

Google details significant modifications to its search services in Europe, including new comparison tools and removal of features, to comply with DMA regulations.
Nov 30, 2024 4 min read
Google Developer Program Plans & Pricing
Data

Google Developer program launches Premium Tier with $500 cloud credits, expert support

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.
Nov 30, 2024 2 min read
Location Sharing Instagram
Social Featured

Instagram launches major DM update with location sharing and 300+ new stickers

Instagram introduces significant messaging updates including location sharing, customizable nicknames, and hundreds of new stickers for enhanced communication.
Nov 30, 2024 2 min read
Google breakup
Search

DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.
Nov 30, 2024 4 min read
Viant launches certified partner program
Video

Viant launches certified partner program

New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.
Nov 26, 2024 2 min read
Google enhances Holiday Shopping experience with AI-powered Lens and Maps features
Retail

Google enhances Holiday Shopping experience with AI-powered Lens and Maps features

Latest Google Shopping updates bring AI-powered product recognition and local inventory search to enhance in-store shopping experience.
Nov 26, 2024 2 min read
Holiday shopping trends
Retail

Holiday shopping trends show 80% of consumers prefer physical retail experiences

New research reveals in-store shopping dominates holiday retail as consumers seek immediate purchases and tactile experiences.
Nov 26, 2024 2 min read
Microsoft AI adoption
AI

Microsoft reports 75% Enterprise AI adoption with $3.7x ROI across Fortune 500 firms

Microsoft reveals widespread enterprise AI adoption, with Fortune 500 companies reporting significant ROI and efficiency gains across industries.
Nov 26, 2024 3 min read
Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift
Video

Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift

Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.
Nov 26, 2024 2 min read
Mexico streaming viewership drops 1.1% in October
Video

Mexico streaming viewership drops 1.1% in October

Latest Nielsen data reveals shifts in Mexico's TV consumption patterns, with streaming at 20.4% while broadcast dominates at 38.6%.
Nov 26, 2024 2 min read
Audible
Audio

Amazon Music adds Audible's 1M+ audiobooks to unlimited streaming service

Amazon integrates Audible's complete audiobook library with Music Unlimited, offering subscribers one free audiobook monthly plus HD music.
Nov 25, 2024 3 min read
Apple: 2024's Most Popular Podcasts
Audio

Apple: 2024's Most Popular Podcasts

Apple's 2024 podcast rankings show True Crime, News, and Interview formats dominating listener preferences across multiple categories. Here's the complete analysis.
Nov 25, 2024 3 min read
First-party cookie controls
Data

Google AdSense unifies first-party cookie controls in major platform update

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.
Nov 25, 2024 3 min read
The Gaugeā„¢ Nielsen's Total TV and Streaming Snapshot
Video

TV Viewing patterns show broadcast resurgence

Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.
Nov 25, 2024 3 min read
Disney+ partners with AudienceProject
Data

Disney+ partners with AudienceProject for independent ad campaign measurement in Europe

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.
Nov 24, 2024 5 min read
Google's intervention tactics
Search

Google's agency relations deteriorate as reps make unauthorized account changes

Digital agencies report aggressive tactics and unauthorized modifications by Google representatives, straining platform partnerships.
Nov 24, 2024 5 min read
Search Central Live in Zurich
Search

Google Search Central Live returns to Zurich with free developer conference this December

Google announces Search Central Live event in Zurich on December 12, offering free tickets and community speaker opportunities.
Nov 22, 2024 2 min read
Instagram Reset Feature
Social

Instagram launches global Reset Feature to control feed recommendations

Meta introduces new Instagram feature allowing users to reset content recommendations across Explore, Reels, and Feed sections globally.
Nov 22, 2024 3 min read
Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
Display

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
Nov 21, 2024 3 min read
Google search expert reveals critical connection between UX and SEO success
Search

Google search expert reveals critical connection between UX and SEO success

New research shows how user experience directly impacts search performance and conversion rates.
Nov 21, 2024 3 min read
Ventura OS
Video Featured

From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows

Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
Nov 21, 2024 2 min read
popular music app Musi
Audio

Apple removes popular music app Musi over YouTube dispute

Musi files lawsuit against Apple for breach of contract after App Store removal, citing unsubstantiated claims and lack of investigation.
Nov 20, 2024 3 min read
Google Analytics cost data import
Data Featured

New Google Analytics Cost Data Import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
Nov 20, 2024 2 min read
← Newer Posts Page 106 of 264 Older Posts →
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