Paid-members only Search Google releases AI Max for Search campaigns implementation guide Tool promises 14% boost in conversions with automated targeting and creative optimization features.
Search Google Ads performance max channel reporting now live in select accounts Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.
AI Google AI overviews cut traffic by 34% as publishers demand action Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.
Data German court clarifies cookie banner compliance requirements Appeals court ruling challenges data authority's broad interpretation of consent mandates.
Display Digital advertising 'defied economic gravity' with €118.9bn growth IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.
AI SEO experts really need to stop making up new acronyms Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.
AI Claude adds voice mode to mobile apps Anthropic launches voice conversations on Claude mobile apps for iOS and Android users.
Video Featured European digital ads hit €118.9bn with 16% growth in 2024 Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.
Search Featured Business Insider cuts 21% of staff citing traffic sensitivity Publisher eliminates coverage verticals and exits commerce while embracing AI automation.
Members only AI Featured Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.
Retail Google launches AI Mode with virtual try-on using personal photos New Google AI shopping features include virtual fitting rooms and agentic checkout systems.
AI Anthropic launches free prompt engineering course Anthropic releases comprehensive 9-chapter interactive course teaching prompt engineering fundamentals and advanced techniques.
Search Google launches brand profile management tools for select e-commerce retailers New brand profile features enable e-commerce businesses to manage their Google Search presence with enhanced control over business information and performance analytics.
Audio NotebookLM mobile app launch extends Google's AI research assistant Google releases iOS and Android apps for AI research tool supporting offline audio playback and cross-platform sharing.
Retail Google launches accelerated checkout for US Demand Gen campaigns Accelerated checkout experience debuts for Demand Gen campaigns, delivering 11% conversion value boost with streamlined purchase paths
Video Google advances AI creative tools for marketers Google unveils four AI-powered creative solutions designed to transform advertising campaigns and boost business growth.
Retail Google adds AI tools to help merchants boost sales New automated tools promise performance forecasting and promotion optimization.
Search Rumble loses $2 billion antitrust lawsuit against Google Federal court dismisses video platform's monopolization claims citing statute of limitations.
Search Google CEO predicts web transformation as AI agents reshape browsing Sundar Pichai discusses web's future amid 45% page growth while publishers clash over AI features reducing traffic.
Search Featured Click-through rates plummet as search platforms hoard traffic Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users.
Search Google streamlines debt services verification in six countries Google integrates debt services verification into broader financial framework starting June 2, affecting advertisers in Australia, Brazil, Germany, Ireland, South Korea, and Spain.
Search Featured SEO expert reveals Google AI Mode patent details Search marketing specialist details nine-step process that fundamentally changes content discovery and ranking mechanisms.
AI Featured YouTube introduces mandatory disclosure for AI content YouTube creators must now disclose AI-generated content under new policy requirements effective May 2025.
Video YouTube creator achieves 100,000 subscribers with $2,000 promotion campaign Content creator documents 80,000 subscriber gain in 30 days using YouTube's built-in promotion tools rather than organic growth methods.
Search Dotdash Meredith reports Google AI Overviews impact traffic in Q1 earnings IAC's Dotdash Meredith sees 3% session decline as Google's AI Overviews appear on third of search results for publisher content.
