Video Comcast advertising revenue rises on political spending despite core market decline Q4 advertising revenue increases 4.4% to $1.16 billion due to election spending, while core advertising faces challenges.
Display Programmatic advertising growth reaches 72% New data reveals significant shift to privacy-first targeting as ID coverage drops below 50% for mobile advertising in 2025.
Display Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.
Video Nielsen expands audience measurement deal with Paramount across platforms Nielsen and Paramount sign multi-year partnership covering broadcast, cable and streaming measurement services.
Search Canada expands addiction treatment advertising with LegitScript certification Google to allow Canadian addiction treatment centers to advertise through LegitScript certification starting March 2025.
Search Angola expands online gambling market with new licensing framework Instituto de Supervisão de Jogos to begin accepting operator licenses for online gambling in Angola from February 18, 2025.
Audio SiriusXM announces comprehensive Super Bowl LIX programming lineup Broadcasting company reveals extensive sports and entertainment coverage plans for Super Bowl week in New Orleans.
Display Google AdSense to merge email categories in comprehensive system update Changes to AdSense email preferences coming in April 2025, combining customized suggestions with periodic newsletters.
DOOH Broadsign debuts AI tool for out-of-home ad creative approvals New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.
Display Google extends dating ads certification deadline to April 9 Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.
Data Cloudflare integrates Content Credentials to preserve digital content authenticity First major CDN implements C2PA provenance standard for image metadata preservation across its network services.
Data Belgian data protection case moves forward against DPG Media Belgian DPA confirms noyb's right to represent individuals in complaints about news websites' cookie practices
Retail Competition tribunal selects Prof Stephan's claim against Amazon over BIRA's case UK competition tribunal chooses broader merchant claim led by Prof Stephan over BIRA's narrower case in Amazon marketplace dispute.
DOOH Perion unifies technologies under single platform in major organizational shift Technology company Perion Network announces consolidation of brands and leadership changes amid strategic transformation.
Video Outbrain acquires Teads for $900 million to form digital advertising platform The combined company will reach 2.2 billion consumers monthly through premium digital environments across CTV and mobile.
Audio AudioGO: Dynamic pricing brings automated bidding to audio advertising New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.
Retail European e-commerce to hit €565bn by 2029 as digital retail expands New Forrester data shows Europe-5 online retail growth will outpace traditional stores with 7.8% annual increase through 2029.
Data TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.
Display Channel placement controls arrive for Google Demand Gen campaigns Advertisers gain granular channel selection across YouTube, Discover, Gmail, and Display Network starting March 2025.
Search Apple reports record revenue and earnings despite China headwinds Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.
Data Adsquare extends store visit tracking to Austria and Switzerland Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.
Data W3C introduces new standard for digital identity verification World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.
Display New Zealand auto ad spend hits $124m as Nissan doubles investment Nielsen data shows shifting patterns in New Zealand's automotive advertising landscape, with Nissan emerging as a key player.
Video Comcast set to integrate MLS Season Pass into Xfinity platform New partnership between Comcast and Apple brings Major League Soccer content directly to Xfinity users starting February 2025.
Data IAB Tech Lab releases Content Taxonomy mapping New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.
