Video Magnite reports strong Q3 2025 results with CTV growth Magnite exceeded expectations with 18% CTV growth in Q3 2025, reaching $75.8 million. Netflix partnership expansion and agency marketplace momentum drove performance.
Retail IAB releases measurement framework for commerce media campaigns IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
Retail DoorDash drives 27% revenue growth with advertising gains in Q3 DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.
Data IAB Australia publishes data deletion framework explainer for adtech IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
Social Pinterest reaches 600 million users while revenue climbs 17% in third quarter Pinterest hits 600 million users in Q3 2025 with $1.049 billion revenue, up 17% year-over-year. International markets accelerate growth despite stock decline.
Retail Tariff concerns push 34% of shoppers to start holiday buying early Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
AI Newton Research launches agentic AI analytics app within Snowflake for advertising measurement Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.
Data Innovid expands Harmony with conversion signals for real-time optimization Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.
Data IP address targeting proves 87% inaccurate for household advertising Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.
AI High Court rules Stable Diffusion training does not infringe copyright UK High Court dismisses Getty Images copyright claims against Stability AI, ruling AI models don't store copies, but finds narrow trademark violations on watermarks.
AI Google targets 2027 for space-based AI computing prototype launch Google unveils Project Suncatcher on November 4, 2025, proposing satellite constellations with TPUs and optical links to scale machine learning compute in orbit.
Data European data protection board evaluates Brazil adequacy decision European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.
Display Small businesses maintain marketing budgets despite economic fears LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.
Data Polish court says dentist office address is not personal data Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.
Video Seven video ad servers compete for dominance in 2025 CTV marketplace Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.
AI Common Crawl supplies paywalled content to AI companies despite publisher objections Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.
DOOH BIG OUTDOOR adds US inventory to VIOOH programmatic platform VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.
Display DOJ and Google file final remedies proposals in ad tech antitrust case DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.
Video Industry expert warns advertisers against treating CTV like display campaigns Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
Display Google emphasizes consequences for false verification information Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
AI Google AI Overviews reduce organic CTR 61%, paid traffic 68% Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.
AI Semrush triples AI visibility in one month with systematic optimization Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.
AI Amazon demands Perplexity stop AI shopping in Comet browser dispute Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
Video Prime Video integrated into AGF Germany measurement system via Nielsen AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
Data Germany certifies Platform Control as dispute resolution body for Google platforms Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
