Data Similarweb acquires 42matters, hoosting app intelligence capabilities Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.
Search Google strengthens political ad transparency with synthetic content disclosure Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.
Search Google Ads expands Lottery Courier advertising in the US (Except California) Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.
Data Featured Grindr fined 65 million kroner for sharing sensitive user data A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.
Data Zeta launches AI-powered economic index to track US consumer trends Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.
Search Featured Microsoft Advertising launches Property Center and expands lodging campaigns globally Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.
Display Featured What is Performance+ and How Does it Work? Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.
Data Featured GA4 unveils AI-Powered Insights Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.
Retail Featured Google Merchant Center Next expands Product Studio to UK, India, and Japan Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.
Data Featured Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.
Data Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.
Video FuboTV expands reach on Comcast platforms FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers.
Search Google completes June 2024 Spam Update Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines.
Search Featured Delving into Search Quality with Elizabeth Tucker Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.
Data IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.
Social Featured Sprinklr expands partnership with Snapchat to empower brands on public profiles Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.
Data Finance apps see explosive growth with 119% revenue increase year-over-year A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.
Data Avast banned from selling user browsing data for advertising purposes The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.
Data Featured Cloudflare introduces a feature to block AI Scrapers and Crawlers Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.
Data Google Translate adds support for 110 new languages Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.
Data Featured Nielsen brings deduplicated YouTube CTV measurement to the UK Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.
Audio TuneIn expands in-vehicle entertainment options with Great Wall Motors partnership TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia.
Data IAS expands measurement solutions for Microsoft Advertising Network Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.
Social Pinterest unveils a new feature to Share Boards as engaging videos on social media Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.
Search Yelp improves accessibility features to empower users with disabilities Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.
