Social Featured

Facebook referral traffic plummets

The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.

Search Featured

How to exclude the websites Reddit and Quora from search results

Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.

Search Featured

How Google Search may be squeezing independent content creators

This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

Search Featured

Google clarifies the distinction between Site Reputation Abuse and Link Spam

The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

Data Featured

The controversial Google Paid Channels Last Click reporting attribution model

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

DOOH

VIOOH recognized again as a Top Workplace for employee satisfaction and culture

VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.

Search Featured

Google Ads clarifies disclosure requirements for Event Ticket Sales

This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

Data

IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

Video Featured

Samsung unveils AI-Powered TVs

Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.

Audio Featured

Audacy reports First Quarter 2024 Results: continued focus on audio content

Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.

Display Featured

DV360: new disclosure requirements for political ads with synthetic content

According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.

Display Featured

Google Ads expands online lottery advertising in Poland

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.

Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Search

Google Search Central discusses addressing Content Decay

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

Video Featured

Disney announces Upfront: focus on storytelling and streaming integration

The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.

Video Featured

Fubo boasts High Viewer Attention in new report

Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.

Video Featured

Roblox Q1 2024 results: steady growth despite macroeconomic concerns

Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.

Audio Featured

iHeartMedia reports mixed first quarter: digital growth offset by broadcast decline

iHeartMedia yesterday released its financial results for the first quarter (Q1) of 2024. The report showed a mixed performance, with growth in the digital sector counterbalanced by a decline in broadcast revenue.

Display Featured

Outbrain revenue dips

Outbrain yesterday released its financial results for the first quarter (Q1) of 2024. The report revealed a decrease in revenue compared to the same period in 2023, and highlighted an improvement in profitability.

Social Featured

Nintendo Switch discontinues Social Media integration for friend suggestions and sharing

Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.

Data

Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Display

PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth

The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.

Display Featured

AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

Display Featured

The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising

The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.