Social Featured Pinterest surpasses 500 million monthly active users The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
Search Featured Google investigating issue with Flag GIF search results leading to nazi imagery On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Data Featured Google EU user consent policy now applies to Switzerland Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.
Video Roku unveils new advertising solutions and content partnerships at 2024 IAB NewFront Roku this week showcased its latest offerings at the annual IAB NewFront presentation in New York City.
Audio Full-cast Harry Potter audiobooks coming to Audible in late 2025 Over 100 actors will bring the characters of the Wizarding World to life with their voices, according to a press release from Audible.
Video Featured Prime Video unveils summer lineup with documentaries, comedies, and action films Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Data Featured Google Ads unveils audience demographic insights for Performance Max campaigns Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.
Display Featured Google Ads announces in-campaign experimentation for Performance Max This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.
Search Featured Microsoft Advertising Platform now offers Copilot to all advertisers Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.
Display Featured Microsoft Advertising expands Chat Ads API reach with Direqt partnership This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.
Data Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.
Video Amazon advertising soars 24% in Q1 2024 Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
Data Google AdSense updates Privacy & Messaging User Consent Revocation process Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.
Video Featured Google unveils DV360 updates at NewFront 2024 These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
Data Australians embrace travel despite economic pressures: Nielsen report reveals top trends A recent report by Nielsen Consumer & Media View (CMV) paints a positive picture of the Australian travel industry, indicating a strong consumer appetite for travel despite economic concerns.
Data Featured Large Language Model sparks privacy concerns in the EU The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.
DOOH Featured Vistar Media acquires ADstruc Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
Data Featured Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
Data Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
Data Featured Google Ads Introduces IP address exclusions in Performance Max campaigns Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Data Featured Display & Video 360: Audience profile analysis deprecation announced Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
Data Featured Apple announces updated App Store Privacy requirements for developers Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
Display New study: less disruptive ads improve user experience and brand perception The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Search Featured Pichai discusses AI Strategy and Search Innovation on Q1 earnings call A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Social Featured Snap reports Q1 2024 results: growing user base and revenue diversification Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.
