PPC Land
  • AI
  • Audio
  • Data
  • Display
  • Mixed Reality
  • Retail Media
  • Search
  • Social
  • Video
Sign in Subscribe
Pentaleap CEO Andreas Reiffen announces RTB partnership with Teads for retail media sponsored products
Retail

Retail media networks embrace RTB for sponsored products

Pentaleap and Teads announce industry-first integration enabling real-time bidding for onsite sponsored product advertisements across multiple retail networks.
Jul 25, 2025 8 min read
Digital network visualization showing interconnected data sharing between Google Ad Manager curation partners
Data

Google Ad Manager expands user identifier sharing for curation partners

Google introduces data sharing controls and extends signal types to improve programmatic targeting capabilities.
Jul 25, 2025 7 min read
Digital advertising dashboard showing Meta's value rules interface with data streams and placement controls
Social Featured

Meta value rules now available for placement-specific bidding control

Meta's value rules feature becomes available, allowing advertisers to adjust bids across 25 placements and audiences.
Jul 25, 2025 9 min read
YouTube Studio Audience analytics showing new viewer segmentation: 54.6% new, 20.3% casual, 25.1% regular viewers.
Video

YouTube introduces refined viewer analytics with casual and regular metrics

YouTube launches new audience segmentation replacing returning viewers with three categories: new, casual, and regular for enhanced creator insights.
Jul 25, 2025 9 min read
APG|SGA advertising revenue trend 2021-2025 showing CHF 148.2m in H1 2025, down 1.5% from peak 150.5m
DOOH

APG|SGA posts mixed H1 2025 results amid challenging Swiss market

Swiss advertising giant shows resilience with digital expansion despite revenue decline.
Jul 25, 2025 8 min read
Google logo breaking through office wall amid debris, symbolizing disruptive AI search changes affecting publishers.
AI

Google breaks publishers' business models with new AI search experiment

Cloudflare CEO criticizes Web Guide feature as Google continues disrupting content creators on July 24.
Jul 24, 2025 8 min read
AI leaders Sundar Pichai and Elon Musk in professional portrait highlighting tech industry competition
AI

Pichai-Musk social exchanges spotlight tech AI competition

Recent interactions between Google CEO and xAI founder reveal competitive dynamics in artificial intelligence advancement.
Jul 24, 2025 8 min read
Analytics dashboard interface showing data visualization charts, graphs, and metrics for AI-powered analytics.
Data

Google Analytics experimental MCP server enables AI conversations with data

Google launches experimental open-source Model Context Protocol server connecting AI assistants to analytics data through natural language.
Jul 24, 2025 9 min read
Trump announces historic US-Indonesia trade deal enabling cross-border data transfers July 2025
Data

Indonesia agrees to US data transfer framework in historic trade deal

Indonesia commits to personal data transfers to US under new trade agreement announced July 22, 2025, requiring data protection adequacy recognition.
Jul 24, 2025 7 min read
Neural network brain with EU stars and privacy locks showing AI models containing personal data under GDPR law.
Data

Study: large language models qualify as personal data

Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.
Jul 24, 2025 8 min read
McDonald's clown mascot crying over GDPR data protection documents after €3.89M Polish fine for data breach.
Data

McDonald's Poland faces record €3.89 million GDPR fine for processor oversight failures

Polish data protection authority imposes comprehensive penalties following employee data breach at McDonald's franchise network.
Jul 24, 2025 8 min read
GALERIA.ag executives announce Adobe GenStudio partnership for AI-powered creative automation in Brazil
Display

Brazilian agency partners with Adobe GenStudio for AI-powered creativity

GALERIA.ag becomes first Brazilian agency to implement comprehensive AI creative automation platform.
Jul 24, 2025 7 min read
Google's Gary Illyes explains AI search systems share crawling, indexing mechanisms with traditional SEO.
Search

Google Search experts reassure industry on AI search at Bangkok event

Google's Gary Illyes confirms traditional SEO methods remain effective as AI search tools share similar mechanisms.
Jul 24, 2025 8 min read
Google Network revenue declines 11% while total Google ads grow 27% from Q2 2022-2025. Chart shows diverging trends.
AI

Google Network advertising revenue declines 1% as AI features reduce publisher traffic

Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.
Jul 24, 2025 12 min read
Google Ads Data Hub analytics dashboard with blue data visualization elements and measurement metrics interface
Data

Google updates Ads Data Hub methodology with expanded metrics scope

Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.
Jul 24, 2025 6 min read
Dynamic streaming video displays showcase connected TV advertising technology and programmatic media innovation.
Video

Dentsu expands Magnite partnership for CTV advertising

Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities
Jul 24, 2025 5 min read
DuckDuckGo browser interface showing redesigned elements including Duck.ai button and privacy-focused layout
Data

DuckDuckGo browser redesign focuses on streamlined privacy interface

Privacy-focused browser introduces visual updates and expanded AI access while maintaining core security features.
Jul 24, 2025 7 min read
Google Ads API gclid gbraid tracking fields magnified through lens over city skyline data visualization
Data

Google Ads API enables dual gclid and gbraid fields starting October 3

Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.
Jul 23, 2025 8 min read
Google Analytics MCP Server logo enabling AI-powered natural language data queries for marketers.
Data

Google Analytics launches MCP server for AI-powered data conversations

Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.
Jul 23, 2025 7 min read
AdSense blocks ads with significant skin exposure as Google deprecates sensitive category controls.
Display

Google deprecates "Significant Skin Exposure" category in AdSense blocking controls

Publishers face brand safety adjustments as search giant phases out sensitive category targeting skin-related advertising content.
Jul 23, 2025 8 min read
Cambodia's data protection law merges traditional Angkor Wat architecture with modern digital security symbols.
Data

Cambodia announces comprehensive data protection law

Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.
Jul 23, 2025 7 min read
YouTube Shorts logo with smartphone displaying AI video creation tools in red-themed 3D environment
Video

YouTube introduces new AI video creation tools powered by Veo

YouTube launches photo-to-video, generative effects, and AI playground for Shorts creators on July 23, 2025.
Jul 23, 2025 7 min read
Bot fraud rates surge 400% in US while Canada maintains stable 0.1% throughout 2024 quarters
Data

DoubleVerify reveals North America's ad quality improvements amid rising bot fraud

Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.
Jul 23, 2025 9 min read
Global network connections illuminate Earth as Internet disruptions affect digital marketing across 125 countries
Data

Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.
Jul 23, 2025 10 min read
Netflix achieves 8.3% TV share ranking third in Nielsen's June 2025 Media Distributor Gauge behind YouTube's 12.8%
Video

Netflix breaks into top 3 media distributors for first time

Netflix posts largest monthly increase among media companies climbing to 8.3% share.
Jul 23, 2025 8 min read
← Newer Posts Page 13 of 224 Older Posts →
PPC Land © 2025
  • Subscribe
  • Manage Subscription
  • RSS
  • Advertise
  • UTM Builder
  • About
  • Privacy
  • Contact
info@ppc.land