Social Threads expands sharing with new public feed options Meta's Threads platform introduces public feed sharing, enabling users to explore and connect through curated topic lists.
Display Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.
Audio Spotify delivers record Q4 2024 with highest subscriber growth since 2019 Global streaming platform hits 675m monthly users and €4.2b revenue while achieving first full year of profitability.
Video IAB Tech Lab clarifies video placement definitions for digital advertising Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
Data Google Analytics simplifies cost data import system for advertisers Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.
Retail Criteo reports record profits as retail media drives fourth quarter growth Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.
Data Google sets new 540-day limit for Customer Match data retention Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.
Data Google Ads requires conversion environment parameter in offline conversion uploads Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.
Social Google search changes hit Reddit's Q4 growth Analysis of how Google's algorithm update affected Reddit's Q4 2024 performance and the company's strategic response.
Display AI-powered contextual targeting reshapes ad delivery without cookies New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
AI US Copyright Office explores economic effects of AI on creative works New report examines intersection of artificial intelligence and copyright policy through economic research framework.
Display Mobile app development reaches new peaks in global user engagement Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.
Data Piemme integrates ID5 and Trade Desk identity tech for digital advertising Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.
Display Google AdMob enhances ad controls with new high-engagement settings Advertisers gain expanded control over interstitial and rewarded ad formats through app-level monetization tools.
Search Yelp names Los Angeles seafood spot Holbox as top US restaurant for 2025 Mexican seafood restaurant Holbox leads Yelp's annual list of top US dining destinations, highlighting casual dining trends.
Data European data regulator details new age verification rules for digital services EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.
Mixed Reality India's AR developer community grows 50% in two years, leads global creation Snap Inc. reports India tops global AR lens creation, as developer community expands beyond major cities into tier 2 and 3 regions.
Social Pinterest hits first billion-dollar quarter as user base reaches new record Social platform reports 18% revenue growth and record 553 million monthly users in Q4 2024 financial results.
Display TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
Video Yahoo returns to Super Bowl advertising after 22-year hiatus Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
Search Google speeds up search with new prefetching system Google Search implements Speculation Rules API to reduce page load times by up to 67 milliseconds for search results.
Social Meta unveils global anti-scam system to combat Valentine's Day fraud Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.
Data Amazon releases SQL generator for Marketing Cloud platform Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.
Video Ad Creative ID Framework gains support from major ad registries IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
Search YouTube's search traffic accounts for less than 1% of total views New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
